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BETTER NEWS & INSIGHTS

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  • 09.03.2022

    PR on the way from remote working to the Metaverse?

    It began as a temporary measure but has long since become the recognized standard of the digital working world. Are "home office" and remote working maybe just the prelude to the next step in a virtual working and professional life in the Metaverse? In any event, targeted PR and public relations work are facing another digital structural change that provides a whole range of new opportunities.

  • 02.03.2022

    MORE THAN 1000 WORDS: ABOUT THE POWER OF IMAGES IN PR

    "A picture is worth 1000 words". There is a lot of truth in this well-known saying. Because, in the long term, no PR strategy today can do without expressive visual representation in order to be successful. In this article you will find out firsthand why images are so important in PR.

  • 17.02.2022

    WHAT ARE NFTS? AN EXPERT INTERVIEW WITH GIORGI JASHIASHVILI

    What are NFTs? An expert interview with Giorgi Jashiashvilli. The latest trend in the digital world is undoubtedly NFTs. As with any new trend, there are many questions surrounding the term NFT. There are people who convert their tweets or artwork into NFTs and sell them for thousands or even millions of dollars. But do we really understand the logic behind it? And what are the benefits to consider? We want to get to the bottom of it all with an expert in this field: Giorgi Jashiashvilli, co-founder of Enefty, an NFT platform for creators.

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