Food
In this industry, it can sometimes literally get down to the nitty gritty: competition is tough, consumers are picky - and often quickly become bored. So manufacturers have to constantly present product innovations. Most of them flop. To ensure their market launch succeeds, however, we are there with expertise, specialist knowledge, influencers and food bloggers - and with systematic crisis PR that starts before the crisis. So that everything runs smoothly again.
Food – Our daily bread
Sugar, fat, not sustainable enough – all our food today, and by no means just cola, chocolate and meat, is highly charged politically and in terms of health. Is it CO2-neutral, fairly traded, free-range or even vegan? Every reach onto the shelf is a statement. At least from a communication, media and socio-political perspective. Manufacturers have to explain much more about what’s inside the packaging. However, most consumers are really only interested in two things: whether it tastes good and whether it is cheap!
BETTERTRUST’s PR work for the food and beverage industry also operates in this field of tension: communication work and issues management from parliamentary evenings to cooperation with food bloggers. Well-known branded companies rely on our expertise.
The industry doesn’t have it easy anyway: to ensure the successful market launch of product innovations, we support them with our expertise, specialist knowledge and influencers. Next-generation innovations, on the other hand, require a completely different accompaniment: meat alternatives from the 3D printer, dairy products without animal proteins, flying robots for fruit picking. On the one hand, food tech innovations from laboratories and workshops are solving the world’s nutritional problems and addressing new consumer preferences. At the same time, they give rise to fears that need to be addressed through communication. We are also there when there is a fire:
Food scandals, be they perceived or real, can bring a company to the brink of collapse in the blink of an eye. With our crisis management – which starts before the crisis – everything runs smoothly again.
Our performance for you