Red carpet, flashbulbs, parties with stars - it's not just a cliché, but undoubtedly part of the fashion and lifestyle scene and the communication that goes with it. But to make it look glamorous in the end, just as much hard work goes on behind the scenes as at the car show. Without media and media work, this industry and its beauties would simply not exist.
We put your beauty case in the right light
Our team at BETTERTRUST will put your product on the catwalk. And with the right timing. Because recognizing and setting trends is the number one success factor – we’re talking about fashion, after all. Lifestyle is fast-moving, so you need an agency that can hear the grass grow and use the entire colour palette, especially in the face of fierce competition and an oversupply of goods.
Emotions are always and everywhere an important part of PR and communication, it’s the only way to reach people’s hearts. But when it comes to fashion & lifestyle, it’s all in the program, from the styled head to the elegantly shod foot. Nevertheless, our communication follows a system and a plan. Because what looks light and playful and appeals to all the senses requires a sophisticated design of brand building, blogger and influencer relations, events, product PR and social media, in which no Instagram post comes along by chance.
Paris, Milan – Berlin. BETTERTRUST rolls out the red carpet for you and your beauty products. Spot on!
Our performance for you
- Blogger & influencer relations
- Market launch
- events
- Product PR
- branding
- Storytelling
- Press relations
- social media