E-Commerce
Millions of people love to buy their products online every day. This has created a global market that makes goods comparable and transparent worldwide. The path to the top is therefore determined by creativity, tenacity and strong competition - and targeted PR that is fully focussed on digital channels.
The coronavirus restrictions in 2020/2021 have shown even the toughest online deniers how vital it is to have a digital platform – and what a huge, even unlimited market is opening up. But it is precisely this boom that makes e-commerce PR all the more necessary. After all, not only has demand increased, but so has the number of players. Where do I find my target group, how do I get them to my website and generate sales? These are the three key questions that e-commerce operators ask themselves – and which we answer with you.
We ensure a strong media presence that will turbo-charge your e-commerce business. We provide you with customised strategies that pick up on the dynamics of the market and tough competition and focus entirely on the target group. We design content marketing and organise a constant supply of posts, podcasts and influencer contributions. We direct traffic to you with search engine optimisation.
But none of this is an end in itself. Traffic alone, however high it may be, is not enough. It must lead to conversions. That’s why we always keep an eye on the customer experience, sales and profitability. We are also constantly optimising our measures. Because what works brilliantly today may be counterproductive in e-commerce tomorrow.
Our performance for you
- Targeted PR for online shops
- Search engine optimisation (SEO) and search engine marketing (SEM)
- Holistic communication (print/online/offline)
- CEO positioning
- Multi-channel approach
- Integrated communication concepts
- Content marketing
- Social media and influencer campaigns
- Tracking and analysis of user behaviour