Shoepassion or: Classy shoes made new
Shoepassion identifies itself through high-quality men’s and women’s shoes and tries to make this timeless trend affordable and interesting for everyone. The challenge was to establish Shoepassion in the highly competitive men’s footwear sector against competitors such as Adidas, Dr. Martens and Hugo Boss. In addition, it was important to arouse the interest of the media in covering such a traditional topic.
BETTER IDEAS
By establishing the “Shoepassion ID” and linking it to current topics, such as the production of sustainable leather, we succeeded in launching the customer in the media, such as the Tagesspiegel and Business Insider. We were also able to arouse the interest of the media to the extent that Shoepassion developed a 3D scanner, which enables the simple production of customized shoes by measuring the foot.
BETTER RESULTS
By reinventing the classic men’s and women’s shoe, Shoepassion was able to appeal to a broad spectrum of media and reach over 12 million people. Thanks to the broad media coverage and the interest aroused by the media, Shoepassion enjoyed a large number of new customers and is now established with 7 stores in Germany and 1 store in Vienna.
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2022Customer since
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90 %Stand-alone Article
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11 + MioReach
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12 +articles
