Jakob Mähren or this is how you become Ready to Lead!
Traditional economic sectors and the real estate industry in particular are considered highly competitive terrains. This makes it all the more difficult for high-profile decision-makers to stand out through their expertise and personality – both within and outside their own niche. With the entrepreneur Jakob Mähren, however, an avant-garde decision-maker entered the playing field. In addition to positioning himself professionally, the aim was to bring Mähren’s personality on economic, political and global issues to the forefront of the most visible CEOs within the real estate world. Both in the DACH region and internationally.
BETTER IDEAS
Thorough analyses of the expert’s most convincing content and theses defined the communicative framework for the media approach at an early stage. Current trends in the economy, finance and politics were anticipated at an early stage and used for the purposes of tailor-made positioning. The constant willingness to make controversial statements made the difference in competition with other real estate experts. Competitors were thus ousted in the direct head-to-head race for pole position in the media.
BETTER RESULTS
Thanks to constant visibility measures over several months and years, Jakob Mähren was able to break free from the real estate niche. The combination of a future-oriented media approach and creative storytelling made a decisive contribution to establishing Jakob Mähren firmly in the top league of the market environment. As a result, the profile of the entrepreneur and company was massively strengthened far beyond the company’s own sector.
»BETTERTRUST has achieved numerous top media placements for our company, all in the leading business media and daily newspapers. The agency knows how to give even classic topics that certain twist that makes them interesting and relevant for journalists!«
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19 Mio. +Reach
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4Stand-alone articles
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110000 + EURAVE
