Billwerk or: Payments made simple
Recurring invoices & subscription models managed quickly and easily! It’s possible with Billwerk. Billwerk is one of the leading subscription management and recurring billing providers. However, the challenge in such a specialized segment was to differentiate itself from other competitors and to develop a customer-oriented strategy in order to achieve an understanding and proximity to the target group.
BETTER IDEAS
Through a broad establishment in the largest and most renowned media in Germany as well as important trade media, it was possible to address a wide range of customers in the B2B and B2B2B sectors. The different thematic focuses of the various articles also created a holistic picture, which in the next step enabled Billwerk to further differentiate itself from other companies and make its USP as a European player in its industry visible.
BETTER RESULTS
Despite the very technical subject matter, it was possible to create an understanding of the topic and to launch 17+ articles in such a short time as 5 months. Clear highlights were reports in BrandEIns, the Handelsblatt or the F.A.Z.. Even the Tagesthemen was at the headquarters in Frankfurt a.M. for an article. In total, these articles reached up to 130 million people and put Billwerk in pole position, making it one of the leading providers in its specialist segment.
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130 Mio. +Reach
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90 %Stand-alone Articles
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17 +Editorial articles
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423.000 + EURAVE
