Ankorstore or: Bonjour, German wholesale market.
Voila, may we introduce: the French B2B eCommerce platform Ankorstore. Don’t know it? No wonder. The online marketplace is virtually unknown in the DACH region. But that is about to change. Ankerstore wants to become the leader among retailers and brand manufacturers in Germany – despite a highly competitive market. For us, this means raising awareness and at the same time increasing visibility among interested investors, business angels and venture capitalists.
BETTER IDEAS
Using a multi-channel approach, we implement a successful PR strategy – and with it we reach customers, retailers and investors in one fell swoop. We communicate relevant core messages through active press relations, online and offline PR measures and a social media campaign. And on top of this, we positioned Market Launcher Mateusz Witjes as an expert representing more than 2,800 brands and 31,000 retailers as part of a CEO positioning programme.
BETTER RESULTS
Ankorstore is featured in stand-alone articles and portraits in numerous leading media, e.g. Handelsblatt, leading trade media (including Der Handel) and established start-up media (Business Punk). Brand awareness increases significantly – as does reach, thanks to the high-quality content on the German-language Instagram channel. In addition, Head of Germany Mateusz Witjes is positioned as a thought leader in the context of digitalisation.
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55 +Mentions
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95 %Stand-alone Artikel
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35 +Redaktionelle Artikel
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354000 + EURAVE (Medienäquivalenzwert)
»With BETTERTRUST, we were able to significantly increase our reach, awareness and visibility. Thanks to the great work of BETTERTRUST, we were able to clearly formulate our mission of supporting local trade and spread it in Germany. As a French B2B marketplace, the expertise in the digital economy and references with strongly scaling start-ups were decisive for us.«